Real Estate Developers Conjure Up Condos with… Holograms

Dec. 31, 2014 — Remember the iPad on steroids? It's just one of the new tools in a technological arsenal that real estate developers are using to sell, sell, sell in the city. The beautiful thing about technology is that it's forever evolving. Just check out what Extell Development Company is using to sell condos in the 219-unit One Riverside Park. Holograms. They call it innovative. We call it pretty darn cool. According to The New York Times article, "the hologram presentation includes an overview of the waterfront neighborhood, a trip inside the new complex, now 85 percent sold with remaining units ranging from $3.6 to $25 million, and a dazzling display of its amenities." You can tell someone how amazing a unit is, not to mention all the awesome amenities, but it's always better to show them. In a city where it's always best to walk your talk, that just makes good sense.