How Do You Sell an Apartment in a Condo That Isn't Built Yet?

Dec. 18, 2014 — What does the developer of a high-end residential building do to sell an apartment in a condominium that is still being built? At the sales gallery for Greenwich Lane, a large residential complex being built in Greenwich Village where St. Vincent's Hospital once stood, they show potential buyers the Table, reports The New York Times, which describes it as "an 84-inch iPad on steroids." And it's been doing some heavy lifting. The Times reports that the Table helped to sell 100 apartments before the developer even had the chance to produce the first brochure. Just a tap and a swipe and voila! It's just one of the tools in a technological arsenal that developers across the city are leveraging to sell, sell, sell. As the old saying goes, necessity is the mother of invention, and this technology is pretty impressive. Welcome to the world of tomorrow.